Be specific
Grow your business
Every business owner or leader, inventor, speaker, and author believe they have the best product, service or advice in the world and, of course, want to share those products, services and advice to make others’ lives easier and better.
What will get people’s attention? What will make you stand out in that crowded field?
But, do you ever feel like you’re talking into an echo chamber? Or, worse, when you do talk, that no one gets what you’re saying and WHY your offering is so great that customers should snatch it up right away (and make your company money at the same time)?
If so, you are not alone. In fact, you’re right there with most businesses who seek ways to reach customers and be understood so you can grow your business. In this day and age, that’s a tall order because the communication marketplace is so crowded.
What will get people’s attention? What will make you stand out in that crowded field?
We often are approached by business owners who want to amplify their messages to the world. Most of the time those messages are unclear, or don’t exist at all.
All is not lost – you can find your voice, be heard and sell your products, services and advice to grow your business’s bottom line!
Here are a few tips to help you discover the messages that make you special:
1. How does your product, service or advice make life easier or better? Be specific. What problem does it solve? Think about the benefits your offering gives to a business or person.
2. Who are your competitors? Are they offering the same exact product, service or advice?
3. What are your competitors saying about their products, services or advice? Do their messages work with their customers?
4. What do you offer that your competitors don’t?
5. How is your offering better? What makes your services stand out?
Once you’ve considered and answered these questions, you are ready to create your own special messages that will grab the attention of your potential customers and turn them into buyers.
At MyHart Communications, we excel at helping businesses and organizations discover and create messages that make YOU special. Contact us today for a free one-hour consultation to get you on your way to attracting more customers! info@myhartcomm.com or 281-844-2725.